Solve a Problem or Achieve a Goal! That’s it! That’s what a GOOD Marketing Agency or Media Company should be doing. Unfortunately, a lot of them aren’t.
If anyone is just trying to SELL you a product or service – run for the hills. The person on the other end of the phone <or in front of you> is ultimately trying to push the “flavor of the month” or to hit a ‘made-up’ goal. They aren’t looking out for your own good or in the best interest of your business. [...]