At Bullseye Marketing, one of our ‘core strengths’ is the creative process and placement of Digital Display Ads. In this blog, we’re going to discuss what makes-up a good display message.
What is display advertising?
The first banner ad appeared on the web in 1994 and was a little rectangular ad for AT&T on the first version of wired.com. Years, and trillions of ads later, the fundamentals of display advertising remain largely the same.
A display ad, or banner ad, is the box or ‘banner’ on a website that stands out from the rest of the website and looks distinctly like an ad. For example, it often features a product image, brand, and call-to-action (CTA). [...]