‘NO’ is for NO-vember

(Part I of II)

Let me start by saying………it’s OK to say:     

I know – it’s easier to SAY than DO, but saying NO is a very powerful tool.  (for me) I’d rather say NO <up-front>, instead of saying YES and then having to tell them NO (after-the-fact).   <insert egg on face: HERE>

You have probably heard the saying, “The customer is always right.” Chances are, as a customer, you felt that this catchy phrase applied to you. But this phrase, popularized by Harry Gordon Selfridge in the early 1900s, is wrong — and wrong for a number of reasons. [...]  Read More

How Well Do You Know Your REAL Customer?

It’s almost Halloween so here’s a SCARY statistic:

42% of Companies Don’t Listen to their Customers. Yikes!  

“We put the customer first!”

You’ve definitely heard this phrase before — and probably from more than one company. This statement is a foundational promise in countless mission statements, website headlines, and choruses of customer service teams everywhere.

Most businesses are well-intentioned when they say they are “customer first,” but it’s time to do more than just say it.

If you want to truly build your business around your customers, there are some simple steps you can take to start. Try surveying your customers, creating a customer code, or researching how other companies have successfully grown with a customer-first mindset[...]  Read More

Let’s get CREATIVE

At Bullseye Marketing, one of our ‘core strengths’ is the creative process and placement of Digital Display Ads.  In this blog, we’re going to discuss what makes-up a good display message.

What is display advertising?

The first banner ad appeared on the web in 1994 and was a little rectangular ad for AT&T on the first version of wired.com. Years, and trillions of ads later, the fundamentals of display advertising remain largely the same.

A display ad, or banner ad, is the box or ‘banner’ on a website that stands out from the rest of the website and looks distinctly like an ad. For example, it often features a product image, brand, and call-to-action (CTA). [...]  Read More

GeoFencing: the “Invisible” Fence – for Humans

What is geofencing?

Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence.  

Depending on how a geofence is configured it can prompt mobile push notifications, trigger text messages or alerts, send targeted advertisements on social media, allow tracking on vehicle fleets, disable certain technology or deliver location-based marketing data. [...]  Read More

Gold, Silver & Bronze of Digital SEO

In honor of the Olympics starting this week, I thought we’d award the top three medals of SEO conversion.   Some MAY be obvious, but I think you’ll find a few surprises in the mix.

The way in which websites are built, maintained and marketed has changed dramatically in a short period of time, mainly due to the prevalence of the internet in our culture and the way in which we use the world wide web to socialize, to sell and to buy – and this has had a knock-on effect for the way in which Search Engine Optimization has played a part in proceedings.  In fact, if you’re after a winning website, SEO can hardly be ignored as a willing and effective coach. [...]  Read More

Happy “FATHER’S” Day!

To ALL of my fellow Friends & Colleagues:  Happy Father’s Day!

In honor of this special day (& this blog), I did a search for: “Father of the Internet”.  Of course, IF you polled most people <today>, they would say Steve Jobs, Steve Wozniak, Bill Gates or even Mark Zuckerberg.  Well – we all know those are wrong, but I was surprised with who………..AND WHY?

Have you ever wondered how long it took to create the internet or who is considered the Father of the Internet? When we think of the internet, we think of requests disappearing into “a cloud”, where a response usually is returned. But the idea was just beginning in the 1960s. J.C.R. Licklider of MIT was the first person to float the idea of networked computers that could be used to share data over a distance. By 1965, a computer at MIT in Massachusetts was able to connect to a computer at Stanford in California. And, the precursor to the internet took form. [...]  Read More

“Cookie” Monster

So………as a Digital Marketer – (by now) you’ve probably heard that Website Cookies are being ‘phased-out’.  We’re going to discuss two things, today: A) what is a ‘Cookie’  &   B) what are your alternatives?

Rule #1:   DON’T FREAK OUT!

Rule #2:   Refer back to Rule #1

                                                                                                                                           What are Cookies?

To put it simply, cookies are a bit like getting a ticket for a coat check:

  • You hand over your “coat” to the cloak desk. In this case, a pocket of data is linked to you on the website server when you connect. This data can be your personal account, your shopping cart, or even just what pages you’ve visited.
  • You get a “ticket” to identify you as the “coat” owner. The cookie for the website is given to you and stored in your web browser. It has a unique ID especially for you.
  • If you leave and return, you can get the “coat” with your “ticket”. Your browser gives the website your cookie. It reads the unique ID in the cookie to assemble your activity data and recall your visit just as you left it.

Here’s how cookies are intended to be used:

  1. Session management. For example, cookies let websites recognize users and recall their individual login information and preferences, such as sports news versus politics.
  2. Personalization. Customized advertising is the main way cookies are used to personalize your sessions. You may view certain items or parts of a site, and cookies use this data to help build targeted ads that you might enjoy.
  3. Tracking. Shopping sites use cookies to track items users previously viewed, allowing the sites to suggest other goods they might like and keep items in shopping carts while they continue shopping.

 

Programmatic Ad Targeting Types: Effective Methods for Audience Targeting

 
  • Effective methods of programmatic ad targeting include: audience targeting, contextual targeting, behavioral targeting, geotargeting, cross-device targeting and retargeting.
  • By employing programmatic ad targeting, marketers can be sure their budgets are going toward ads delivered only to relevant audiences.
  • With Bullseye Marketing, marketers can create customized audience segments for targeting by leveraging people-based data, not anonymous cookies.

Programmatic ad targeting offers a simple solution: It helps brands reach the right people with the right content. By tapping into consumers’ locations, behaviors and more, ads can reach ideal audiences for maximum engagement. [...]  Read More

Don’t Go Away Mad……..Just Go Away!

YES………I’m back to showing-off my ’80’s Music Trivia skills with Motley Crue’s hit song:  (Girl) Don’t Away Mad – (Girl) Just Go Away.   It may sound funny, but are you telling your clients – THE SAME THING?

When I speak to clients about their current website, one of the first things I ask is: ‘Why do you have a website’?  Hands-down: the number one answer is always “because my competition does”.  After I get off the floor, my second question is: “Do you feel your website best-represents your company and your brand”?  The answer (most of the time) is NO, but I can’t afford a ‘good’ website.  But, what the REAL question should be is: can you afford NOT to invest in what many consider to be your ON-LINE ‘Store Front’. [...]  Read More

Your new PPP ‘Loan’

Most businesses today are ‘getting by’ because of the government’s Payroll Protection Plan (PPP)…….which is HUGE for the short-term survival for all companies (big or small).

But, there is another PPP term that is absolutely crucial for the LONG-term survival of ANY business:   the People, the Product & the Process.  All 3 elements are the KEY determination for the success (or failure) of a business.  Find out the secret ingredients to all three.

About five years ago, I was introduced to Marcus Lemonis, host of the CNBC show:  The Profit.  (IF you haven’t had a chance to watch an episode, I HIGHLY recommend it………you’ll be hooked.) [...]  Read More

In Like a LION……..

As we head into the 3rd month of the first Quarter, we’re almost 25% of the way thru 2021. 

The old saying goes: “March comes in like a lion and goes out like a lamb”.  Even though this compares the ‘bad’ weather to the lion, the Lion IS the King  of the Jungle.  And, in sales, I’d rather be in the “PRIDE” than slaughtered with the Lambs.

 

Average Customer Loss

According to Marketing at Work, the average business loses about 10 to 25 percent of its customer base per year. This doesn’t necessarily mean new customers aren’t replacing the old, but rather that repeat business is diminished and the company is spending time and money attracting new business. Customer attrition can be attributed to a number of different factors. If you’re in a highly competitive market and consumers have a number of options, your turnover may be higher simply because customers have many businesses to choose from. Even a slight difference in product, service, price or selection can sway customers in one direction or another. [...]  Read More