Ready for the (Digital) World!

OK………so I’m going to show my age with this one.  I grew up an ’80’s child and one of my favorite bands was Ready for the World.  You’ll probably remember their most well-known song: Oh Sheila.  But, they had another semi-hit called Digital Displaywhich (ironically) would also be a glimpse into my future career choice.  <see video:  here>

I didn’t make a connection until a few years back when I heard it on the ’80’s station on Sirius Radio.  As I listened to the words, a smile came over me and I thought to myself…….’this is – what I’m supposed to be’.   [...]  Read More

Marketing Budget: Expense or Investment?

Let’s start with first things…..FIRST:

An expense is something you buy and depreciate over time. … While many treat marketing as an expense, it’s an investment in the success and future of your business. An investment is an asset or item that is purchased with the hope that it will generate income or appreciate in the future.

That’s what today’s marketing is intended to do, create wealth. Digital marketing helps you create an active pipeline of leads, a percentage of which will ultimately convert into customers and clients. [...]  Read More

To Spend (or not to spend) THAT is the Question

I am asked this question……..(almost) every time I meet with a new prospect:  How much do I have to spend to make money.  TRICK QUESTION, but my answer to that question is always: “How Much Money Do You Want To Make?”

It’s NOT meant to be a smart-ass answer but if you have a Million dollar problem, but only want to ‘throw’ $100 at it, you’re not going to like the results.  It’s like putting a band-aid over a bullet wound……..it might stop the bleeding for a second, but the end-result is not going to be good. [...]  Read More

Virtual Storefronts – NOW MORE THAN EVER!

Now that A LOT of our ‘physical’ storefronts are closed, we are really relying on our VIRTUAL STOREFRONTS to help keep us afloat.    

In our last post, we <briefly> discussed Device Responsive Websites……so let’s get into the nitty-gritty!

In the field of Web design and development, we’re quickly getting to the point of being unable to keep up with the endless new resolutions and devices. For many websites, creating a website version for each resolution and new device would be impossible, or at least impractical. Should we just suffer the consequences of losing visitors from one device, for the benefit of gaining visitors from another? [...]  Read More

March SADness

Well – this was the year that (after four LONG ones) IU was going to finally make the Big Dance……..along with all of the Brackets, Buckets & Beers.  Unfortunately, that’s not going to be a reality, now.

In 2019, approximately 100 Million viewers watched the games.  March Madness Live brought in 69.1 Million live streams.

Even WITH this year’s cancellation – what does that mean to you?  Multi-screen viewership is alive and well!

Cross-device marketing is key for events like live sports, which are consumed on a number of platforms.  But, it’s also important to understand the time spent with each of these media platforms. [...]  Read More

Clicks to Bricks

So……you FINALLY have a kick-butt website that reflects your TRUE brand.  It’s NOW your VIRTUAL Store-front.  But, how do you turn that website traffic into FOOT traffic to your brick & mortar?

No matter how much traffic you get to your site, you have to come to the table with a sound strategy on how to convert them into paying customers.

No Conversions = No Sales

When Conversion Rate Optimization takes place, your visitors are far more likely to take action on your website. It involves anything that increases your chances of a website conversion. [...]  Read More

What is your BAT-ting Average?

First of all – HAPPY 2020!  I hope everyone is off to a GREAT start in the New Year.

As I review my goals for this year, I keep going back to some sales training that I went-thru a few years ago.  In that training, I learned some valuable lessons – but one of the most memorable ones is “IF you don’t write down your goals and visions – you can’t hold yourself accountable”.  If you just ‘think-them-up’, two months from now, you will have forgotten them all together. Oh and how true that advice is! [...]  Read More

Puzzled?

Solve a Problem or Achieve a Goal!  That’s it!  That’s what a GOOD Marketing Agency or Media Company should be doing.  Unfortunately, a lot of them aren’t.

If anyone is just trying to SELL you a product or service – run for the hills.  The person on the other end of the phone <or in front of you> is ultimately trying to push the “flavor of the month” or to hit a ‘made-up’ goal.  They aren’t looking out for your own good or in the best interest of your business. [...]  Read More

Sell the Sizzle……….

……..NOT The steak.

If you’re in the world of Marketing, you’ve probably heard this phrase once or twice.  But, what does it mean?  Some say it means ‘sell the Benefits instead of the Features’.  Others say ‘Sell clients What they Want…..not What they Need’.

Or (in other words) your customers don’t care about facts, they only care about results and how you can help them ‘move the needle’.

As consumers, most of us buy on Emotion NOT on Facts.  What may work for one client (most likely) will not work the same for another.  If you get lucky and capture lightening in a bottle, don’t try to replicate it and relabel it as something else.   [...]  Read More

STAMP-ede

I haven’t sent anything ‘snail-mail’ for a long time so when I went to the Post Office to buy a stamp (recently), I was SHOCKED……55 cents……for ONE stamp.  It was at that moment, I knew I had to write this Blog.

In the world of Media, we base a lot of our campaigns on CPM (or cost per thousand).  Basically, how much it costs to reach 1,000 people.  So, if you  take the price of ONE stamp ($.55) and multiply it by 1,000, it will cost you $550 to mail out a letter <or offer> to one thousand persons.  Let’s not forget that you’ll have to lick 1,000 envelopes to seal them, YUCK (and, if you remember what happened to George’s Fiancé on Seinfeld—–poor Susan).  And, lastly, you have to physically take them to the Post Office to mail them out…….MIND BLOWN. [...]  Read More