Google Analytics 4 Guide: What’s New & Important for GA4? [2023]

Google Analytics 4 (GA4) marks a major shift in thinking about how web and app properties are tracked. Formerly called “App + Web properties” in beta, Google Analytics 4—announced in October 2020—builds upon the foundation of cross-device unified measurement introduced in July 2019.

GA4 is a new Google product that allows for Web and App data to be collected separately, or in one continuous property. GA4 is designed to replace both Universal Analytics (UA) and GA360, which will be deprecated in 2023. UA accounts will stop collecting data effective July 1, 2023, while GA360 accounts will stop collecting data effective July 1, 2024. At that time, GA4 will become Google’s sole analytics platform.

Acknowledging the increasing overlap between web and mobile app development and content—as well as answering marketers’ needs for unified data—Google Analytics 4 seeks to eliminate the need for manual stitching and workarounds between platforms. [...]  Read More

   implicity  Or  ignificant?

When it comes to Marketing……..it should be BOTH!!

You’ve probably heard the acronym:  KISS (keep it simple st***d).  Just like in real life – you need to keep this mentality when it comes to your marketing message.  IF you confuse your prospects, they will get confused and will not buy your product or service.

3 REASONS WHY SIMPLICITY WORKS IN MARKETING

The marketing and advertising industry is constantly expanding. Competitors are joining the race from all directions, and many brands are feeling the pressure to stay ahead with seemingly convoluted marketing solutions. However, simplicity in marketing can be even more beneficial than innovative and complex ideas. According to Siegel+Gale, 75% of consumers are more likely to recommend a brand because it is simple. Here are three reasons why simplicity works so well in marketing. [...]  Read More

Even IF you are an occasional reader of my blogs, you already know I’m a HUGE ’80’s music fanatic.  So this month’s ‘post’ is about Squeeze pages and Landing Pages.  

The English Pop Group: SQUEEZE was a personal favorite of mine with such notable hits: Black Coffee in Bed, Tempted and Pulling Mussels.  This has nothing to do with the article, but I like making analogies between my post and a rock group.

By now, you must be asking yourself……..(Jeff)……..what is a Squeeze Page?  Let’s begin. [...]  Read More

First of all……..GREAT movie(s)!  Anything with DeNiro and Crystal in it and you know it has to be good.

These movies have nothing to do with this post……..except for the Titles, but worth watching…….if you’re looking for a good laugh.

In this day & age, it is amazing to me that more businesses don’t use the FREE Google Analytics tool to help manage their website’s traffic and visitors.  In my experience, over 75% of our future clients have heard of Google Analytics, but have no idea how to place the pixel and/or how to use it to make more money. [...]  Read More

Being a HUGE Baseball fan, I couldn’t write this month’s Blog without mentioning Aaron Judge.  He has single-handedly brought back MLB to be a watchable sport, again.

As I write this, Judge just tied the immortal George Herman “Babe” Ruth at 60 HR’s <in a single season> for 2nd most in Yankees history.  He now has 14 days to tie (or mostly likely) break Roger Maris’ AL record of 61.

So…….JEFF………has does this tie-in with Digital marketing?  Great question:  Let me tell you: [...]  Read More