Ready, Aim, Fire. That’s our strategy at Bullseye Marketing Group!
With so many MASS mediums out there, it’s so hard to pinpoint your message to your exact audience. I refer to this as ‘throwing spaghetti against wall’. Sure, some of those noodles will stick, but can you really afford to guess which ones will? For me, I’d rather pay a little more for a DART to hit my exact customer…….knowing that there is little to NO waste in my marketing dollars.
Of course, the message is as important as reaching that audience. If your call-to-action is weak (or non-existent) you won’t even make a dent in your prospect’s mind. As a local, direct client you really can’t afford to ‘brand’ yourself. If you’re a big conglomerate like McDonalds (who spends tens of Millions of dollars in advertising each year), you can ‘throw-up’ your infamous Golden Arches and everyone knows who you are and what you’re selling…….without any price-point. As a local advertiser, it’s hard enough to get customers into your store. So, when you can afford to run a marketing campaign, you can’t waste it. Make sure that the CTA is strong enough to capture interest.
As the owner of a business, we eat, live and breathe our business. So <sometimes> we can get a little jaded in what we are willing offer up as discount or offer to bring-in new business. It’s not just about what our margins are or how much we’re going to ‘lose’ on a sale or deal. It’s more about getting foot-traffic into our location and people knowing who (& where) you are located………for FUTURE purchases. When people are looking to buy, it’s just as important to be IN THE MIX as it is to be in the door. If people don’t know you’re there, you’ll never have the opportunity to make the sale. In the movie Field of Dreams, the famous quote: “If you build it, they will come” doesn’t exist in the real world. You have to entice your customers by giving them a reason to stop in………whether it’s your physical location or (as importantly) your virtual storefront…….also known as your website.
Right Message, Right Audience………Right Time! Bullseye Marketing