Leveraging Internet technologies to deliver promotional advertisements to consumers; including, but not limited to: Demographic, Geographic and Behavioral tendencies
What Is Targeted Display Advertising?
Targeted display advertising uses banners of various sizes to display advertisements on websites and apps while users surf the web. Targeted display advertising is a type of digital marketing that targets potential customers based on a wide set of variables, such as:
Targeted advertising is a form of advertising where online advertisers can use sophisticated methods to target the most receptive audiences with certain traits, based on the product or person the advertiser is promoting.
These traits can either be demographic which are focused on race, economic status, sex, age, the level of education, income level and employment or they can be psychographic focused which are based on the consumer’s values, personality, attitudes, opinions, lifestyles and interests. They can also be behavioral variables, such as browser history, purchase history, and other recent activity.
Targeted advertising is focused on certain traits and the consumers who are likely to have a strong preference will receive the message instead of those who have no interest and whose preferences do not match a product’s attribute. This eliminates wastage.
The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.
Every search is an expression of people’s needs, wants, interests and desires. Imagine how your business would benefit if you could analyze search trends on Google, find search terms that are related to your business domain and customize content on your website to serve the actual needs of your customers.
Keyword Tool will help you discover thousands of new long-tail keywords related to any topic by automatically generating Google’s search suggestions. The keyword suggestions will be produced based on a Google domain and language that you choose.
Instead of bidding on certain keywords through every Search Engines (paid search) and racking-up HUGE costs. We are Search Engine agnostic and match you up with visitors that research your specific keywords on ANY Search Engine that they are utilizing.
What is ReTargeting and How Does it Work?
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
How Does ReTargeting Work?
Retargeting allows you to anonymously ‘follow’ your audience all over the Web.
Here’s how it works: Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.
Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.
When Does ReTargeting Work?
Retargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger digital strategy.
Retargeting works best in conjunction with inbound and outbound marketing or demand generation. Strategies involving content marketing, AdWords, and targeted display are great for driving traffic, but they don’t help with conversion optimization.
Conversely, retargeting can help increase conversions, but it can’t drive people to your site. Your best chance of success is using one or more tools to drive traffic and retargeting to get the most out of that traffic.
Location Based Advertising (Geofencing)
Geo fencing technology allows companies to target people based on their physical activities. We can build your geofences where your customers are, not where you want them to be. This is a powerful digital solution to serve ads to individuals based on their physical location.
- Trade Shows & Events Households & Neighborhoods Competitors
Is My Advertising Producing Actual Walk-Ins To My Store?
Geo fencing technology can even track those who have seen your ads and determine if they walked inside your store. Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).
How Geofencing Advertising Works
A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.