The cost of being wrong is less than the cost of doing nothing.

Seth Godin

Bullseye Marketing Group
2018-11-12T11:05:56+00:00

Seth Godin

The cost of being wrong is less than the cost of doing nothing.
The most unprofitable item ever manufactured is an excuse.

John Mason

Bullseye Marketing Group
2018-10-23T08:45:17+00:00

John Mason

The most unprofitable item ever manufactured is an excuse.
Help each client solve a problem or achieve a goal......not of selling a product or service.

Brian Tracy

Bullseye Marketing Group
2018-10-23T08:44:58+00:00

Brian Tracy

Help each client solve a problem or achieve a goal......not of selling a product or service.
We cannot solve our problems with the same thinking we used when we created them.

Albert Einstein

Bullseye Marketing Group
2018-10-23T08:45:42+00:00

Albert Einstein

We cannot solve our problems with the same thinking we used when we created them.
You miss 100% of the shots you don’t take.

Wayne Gretzky

Bullseye Marketing Group
2018-10-23T08:46:09+00:00

Wayne Gretzky

You miss 100% of the shots you don’t take.
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

John Wanamaker

Bullseye Marketing Group
2018-10-23T08:44:11+00:00

John Wanamaker

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
A man who stops advertising to save money is like a man who stops a clock to save time

Henry Ford

Bullseye Marketing Group
2020-02-18T21:05:35+00:00

Henry Ford

A man who stops advertising to save money is like a man who stops a clock to save time
Success comes from standing out, NOT fitting in.  Simplicity is good, significant is best.

Don Draper

Bullseye Marketing Group
2018-10-23T08:46:50+00:00

Don Draper

Success comes from standing out, NOT fitting in.  Simplicity is good, significant is best.

When times are GOOD - you SHOULD advertise.  When times are BAD - you MUST advertise.

David Ogilvy

Bullseye Marketing Group
2020-03-30T22:43:14+00:00

David Ogilvy

When times are GOOD - you SHOULD advertise.  When times are BAD - you MUST advertise.
Beware of monotony; it's the mother of all deadly sins.

Edith Wharton

Bullseye Marketing Group
2018-10-23T08:46:29+00:00

Edith Wharton

Beware of monotony; it's the mother of all deadly sins.
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Bullseye Marketing Group

Bullseye Solutions

The blend of tactics used in a campaign depends on the needs and goals of your business. Each campaign is uniquely designed to fully optimize your budget and provide the best results.

Stage 1

STAGE 1

Complete Needs Analysis

Stage 2

STAGE 2

Identify & Define Your Target Audience

Stage 3

STAGE 3

Discuss & Set Realistic Expectations
(complete transparency)

Stage 4

STAGE 4

Deliver, Follow-up & Support

At BMG, we believe in a 4-step success program

Targeted Display

Programmatic, Digital tracking based on Demographic, Geographic & Behavioral Tendencies.  Target your ideal audience based on ethnicity, gender, income and other critical profiles.

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Site Retargeting

This tactic targets users who have visited your website. This is important because there’s a higher chance of conversion with someone who has already shown an interest in your product or service.

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Search Targeting

People searching for certain keywords and/or phrases will be targeted with your banners. The keywords selected are based on search volume and relevance to the campaign.

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Geo-Fencing

Targets people who visit specific physical locations, such as your competitor’s store, events happening in your city, or even a body of water. The possibilities are practically endless. Once a person enters the geo-fence, they can be targeted through their mobile device for up to 30 days.

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Event Targeting

Allows you to target people at certain times in very specific locations (conference, sporting events, parks, buildings).

Conversion Zone Tracking

This solution can determine the people who saw your ads and then in fact came back to your store.

Keyword Contextual

Potential customers are targeted based on specific keywords in content they read online. This differs from search retargeting because it isn’t targeting what people searched, but rather the content they are consuming through blog posts, articles, social media, and other online forums.

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Category Contextual

This approach targets sites with content related to the services or products you are promoting. Unlike white-listing, category contextual is more broad because banners may appear on any website (even blogs) with content relevant to your services.

Geo-Optimization

Targets anybody in a general geographic area (ZIP code, city, state, etc.). Unlike geo-fencing, however, this tactic can display banners on laptops, desktops and mobile devices, but it’s not hyper-targeted. It’s best used for events or other promotions that have a broad audience.

SEO/SEM

SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like pay-per-click advertising.

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Social Media

Forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).

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Programmatic Video

Video is now just as powerful as Display Advertising.  We can layer video onto practically all of our programmatic solutions.

Media Placement & Management

As a media buyer, we negotiate, purchase and monitor advertising space and airtime on behalf of clients. The aim is to reach the highest number of people in your target audience at the lowest possible cost.

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Direct Mail

This is a type of direct marketing in which businesses send letters, postcards or other promotional materials to past, current or potential customers or clients. Direct mail campaigns may be targeted to either a consumer or business or both.

Email Look-a-like

Look-Alike Models are used to build larger audiences from smaller audience segments to create reach for advertisers. In theory, they reflect similar characteristics to a benchmark set of characteristics the original audience segment represents.

CRM Retargeting

Have a list of emails or physical address?  We can upload to our system and target that list via mobile, desktop, and tablet.

Brand Building

Base Branding does two things: keeps you relevant -OR- makes you relevant. It keeps you one step ahead of your competition.

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Lead Capture

A lead capture page is a type of landing page differentiated by an optimized lead capture form. This form allows you to collect leads for your respective offers and nurture them down your marketing funnel.

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