cookies

DELAY of Game: Cookie War

Jeff Degler Blog

By now, you’ve heard all of the fuss about Google doing away with “cookies” in 2022.  Well – just last

week, they announced that they’ve delayed that process until <LATE> 2024.

So what exactly IS a ‘cookie’ and how does it affect you?

A cookie is information saved by your web browser. When you visit a website, the site may place a cookie on your web browser so it can recognize your device in the future. If you return to that site later on, it can read that cookie to remember you from your last visit and keep track of you over time. [...]  Read More

Ready, FIRE, Aim!

Jeff Degler Blog , , , , , ,

Advertising is everywhere online, but we’ve gotten pretty good at ignoring it. To win back our attention, advertisers have adapted to our digital viewing habits by remembering what we read and buy online, then using this information to sell us things they think we might like. While it may sound strange, this practice, called targeted advertising, has become very common.

Targeted advertising is a form of online advertising that focuses on the specific traits, interests, and preferences of a consumer. Advertisers discover this information by tracking your activity on the Internet. [...]  Read More