Ready, FIRE, Aim!

Advertising is everywhere online, but we’ve gotten pretty good at ignoring it. To win back our attention, advertisers have adapted to our digital viewing habits by remembering what we read and buy online, then using this information to sell us things they think we might like. While it may sound strange, this practice, called targeted advertising, has become very common.

Targeted advertising is a form of online advertising that focuses on the specific traits, interests, and preferences of a consumer. Advertisers discover this information by tracking your activity on the Internet. [...]  Read More

Ready for the (Digital) World!

OK………so I’m going to show my age with this one.  I grew up an ’80’s child and one of my favorite bands was Ready for the World.  You’ll probably remember their most well-known song: Oh Sheila.  But, they had another semi-hit called Digital Displaywhich (ironically) would also be a glimpse into my future career choice.  <see video:  here>

I didn’t make a connection until a few years back when I heard it on the ’80’s station on Sirius Radio.  As I listened to the words, a smile came over me and I thought to myself…….’this is – what I’m supposed to be’.   [...]  Read More