Digital Display Ads: Don’t take them out of ‘CONTEXT’

How is Contextual Advertising the Future of Programmatic? 

The year 2021 experienced a major increase in programmatic ad spending, around $455 billion in 2021. And as the industry continues to grow worldwide, and advertisers expect to achieve better results, this ad spend is expected to grow even further. 

Thus, in 2022, brands all around the world are expected to spend around $524 billion on the programmatic industry. 

Most importantly, with third-party cookies getting blocked, contextual advertising is not a want, but has become the need of the hour and has become the future of programmatic advertising,  [...]  Read More

Digital Advertising in 2022: Market trends & predictions

So……..you’re half-way thru 2022:  Do you know where YOUR profits are?

These are boom times for digital advertising. The US digital ad market will surpass $300 billion by 2025, making up more than three-quarters of all media spending. While the pandemic decimated the economy, the job market, and consumer confidence, it seems to have done little to quash a bonanza in digital ad spending.

US Digital Ads Market in 2022

US digital ad spending will grow by nearly 50% in the next four years. By 2025, the digital ad market will top $300 billion—more than three-quarters of all media spending. Digital has eclipsed all other forms of advertising, but it has also outperformed our expectations several times in recent years. [...]  Read More

Ch,Ch,Ch,Ch,Ch – Changes

In the immortal words of The Red Rocker (Sammy Hagar),I Can’t Drive 55“.  But, the same holds true of my age.

As I write this blog, I turn “double nickels” today——at least that’s what it says on my Driver’s License.  But, as they say, you’re only as old as you feel.

I’ve been working in this ‘Digital World’ for <nearly> two decades, now.  And if I’ve learned one thing:  the more things Ch,Ch,Ch,Ch – Change……the more they stay the same.   [...]  Read More

Ready for the (Digital) World!

OK………so I’m going to show my age with this one.  I grew up an ’80’s child and one of my favorite bands was Ready for the World.  You’ll probably remember their most well-known song: Oh Sheila.  But, they had another semi-hit called Digital Displaywhich (ironically) would also be a glimpse into my future career choice.  <see video:  here>

I didn’t make a connection until a few years back when I heard it on the ’80’s station on Sirius Radio.  As I listened to the words, a smile came over me and I thought to myself…….’this is – what I’m supposed to be’.   [...]  Read More