To Spend (or not to spend) THAT is the Question

I am asked this question……..(almost) every time I meet with a new prospect:  How much do I have to spend to make money.  TRICK QUESTION, but my answer to that question is always: “How Much Money Do You Want To Make?”

It’s NOT meant to be a smart-ass answer but if you have a Million dollar problem, but only want to ‘throw’ $100 at it, you’re not going to like the results.  It’s like putting a band-aid over a bullet wound……..it might stop the bleeding for a second, but the end-result is not going to be good. [...]  Read More

Clicks to Bricks

So……you FINALLY have a kick-butt website that reflects your TRUE brand.  It’s NOW your VIRTUAL Store-front.  But, how do you turn that website traffic into FOOT traffic to your brick & mortar?

No matter how much traffic you get to your site, you have to come to the table with a sound strategy on how to convert them into paying customers.

No Conversions = No Sales

When Conversion Rate Optimization takes place, your visitors are far more likely to take action on your website. It involves anything that increases your chances of a website conversion. [...]  Read More