Green……..with Envy

Well……here we are in the middle of March and there are a few things that are guaranteed:   Daylight Savings Time is a horrible idea (I’m still suffering from that lost hour of sleep), March 18 is the 2nd biggest ‘hangover’ day (just after New Years Day) – <thank you green beer> and IU Basketball is done for the season (no further explanation needed).

Now that I’ve gotten that off of my chest, let’s talk digital!

One of the first things most of our clients ask us is:  “How do I steal my competition’s clients”.  Well……’kidnapping’ is a Federal offense so that’s out of the question, but there are a few ways that you can……..(ethically). [...]  Read More

2022: “There’s Gonna Be a RESOLUTION”

………Wherever you gooooooooo!!

(in case you’re wondering) Yes that’s a play-on-words from The Beatles: Revolution.  

On January 1, 2022 <still hard to believe it’s 2022, tho> – I couldn’t get that song out of my head for some reason.  So – I looked it up and thought I’d breakdown the song lyrics versus what each one of us promises to do as our New Years Resolution(s).

Lyrics

You say you want a revolutionWell, you knowWe all want to change the worldYou tell me that it’s evolutionWell, you knowWe all want to change the world But when you talk about destructionDon’t you know that you can count me out (in) Don’t you know it’s gonna beAll right?Don’t you know it’s gonna be (all right)Don’t you know it’s gonna be (all right) You say you got a real solutionWell, you knowWe’d all love to see the planYou ask me for a contributionWell, you knowWe’re all doing what we can But if you want money for people with minds that hateAll I can tell you is brother you have to wait Don’t you know it’s gonna be (all right)Don’t you know it’s gonna be (all right)Don’t you know it’s gonna be (all right) You say you’ll change the constitutionWell, you knowWe’d all love to change your headYou tell me it’s the institutionWell, you knowYou better free your mind instead  

NEW YEAR – NEW YOU!   <in ’22>

We ALL have great intentions to keep these resolutions, but how many and for how long? [...]  Read More

To Spend (or not to spend) THAT is the Question

I am asked this question……..(almost) every time I meet with a new prospect:  How much do I have to spend to make money.  TRICK QUESTION, but my answer to that question is always: “How Much Money Do You Want To Make?”

It’s NOT meant to be a smart-ass answer but if you have a Million dollar problem, but only want to ‘throw’ $100 at it, you’re not going to like the results.  It’s like putting a band-aid over a bullet wound……..it might stop the bleeding for a second, but the end-result is not going to be good. [...]  Read More

Clicks to Bricks

So……you FINALLY have a kick-butt website that reflects your TRUE brand.  It’s NOW your VIRTUAL Store-front.  But, how do you turn that website traffic into FOOT traffic to your brick & mortar?

No matter how much traffic you get to your site, you have to come to the table with a sound strategy on how to convert them into paying customers.

No Conversions = No Sales

When Conversion Rate Optimization takes place, your visitors are far more likely to take action on your website. It involves anything that increases your chances of a website conversion. [...]  Read More