Your new PPP ‘Loan’

Most businesses today are ‘getting by’ because of the government’s Payroll Protection Plan (PPP)…….which is HUGE for the short-term survival for all companies (big or small).

But, there is another PPP term that is absolutely crucial for the LONG-term survival of ANY business:   the People, the Product & the Process.  All 3 elements are the KEY determination for the success (or failure) of a business.  Find out the secret ingredients to all three.

About five years ago, I was introduced to Marcus Lemonis, host of the CNBC show:  The Profit.  (IF you haven’t had a chance to watch an episode, I HIGHLY recommend it………you’ll be hooked.) [...]  Read More

In Like a LION……..

As we head into the 3rd month of the first Quarter, we’re almost 25% of the way thru 2021. 

The old saying goes: “March comes in like a lion and goes out like a lamb”.  Even though this compares the ‘bad’ weather to the lion, the Lion IS the King  of the Jungle.  And, in sales, I’d rather be in the “PRIDE” than slaughtered with the Lambs.

 

Average Customer Loss

According to Marketing at Work, the average business loses about 10 to 25 percent of its customer base per year. This doesn’t necessarily mean new customers aren’t replacing the old, but rather that repeat business is diminished and the company is spending time and money attracting new business. Customer attrition can be attributed to a number of different factors. If you’re in a highly competitive market and consumers have a number of options, your turnover may be higher simply because customers have many businesses to choose from. Even a slight difference in product, service, price or selection can sway customers in one direction or another. [...]  Read More

Clicks to Bricks

So……you FINALLY have a kick-butt website that reflects your TRUE brand.  It’s NOW your VIRTUAL Store-front.  But, how do you turn that website traffic into FOOT traffic to your brick & mortar?

No matter how much traffic you get to your site, you have to come to the table with a sound strategy on how to convert them into paying customers.

No Conversions = No Sales

When Conversion Rate Optimization takes place, your visitors are far more likely to take action on your website. It involves anything that increases your chances of a website conversion. [...]  Read More