Ready, FIRE, Aim!

Advertising is everywhere online, but we’ve gotten pretty good at ignoring it. To win back our attention, advertisers have adapted to our digital viewing habits by remembering what we read and buy online, then using this information to sell us things they think we might like. While it may sound strange, this practice, called targeted advertising, has become very common.

Targeted advertising is a form of online advertising that focuses on the specific traits, interests, and preferences of a consumer. Advertisers discover this information by tracking your activity on the Internet. [...]  Read More

Virtual Storefronts – NOW MORE THAN EVER!

Now that A LOT of our ‘physical’ storefronts are closed, we are really relying on our VIRTUAL STOREFRONTS to help keep us afloat.    

In our last post, we <briefly> discussed Device Responsive Websites……so let’s get into the nitty-gritty!

In the field of Web design and development, we’re quickly getting to the point of being unable to keep up with the endless new resolutions and devices. For many websites, creating a website version for each resolution and new device would be impossible, or at least impractical. Should we just suffer the consequences of losing visitors from one device, for the benefit of gaining visitors from another? [...]  Read More

Clicks to Bricks

So……you FINALLY have a kick-butt website that reflects your TRUE brand.  It’s NOW your VIRTUAL Store-front.  But, how do you turn that website traffic into FOOT traffic to your brick & mortar?

No matter how much traffic you get to your site, you have to come to the table with a sound strategy on how to convert them into paying customers.

No Conversions = No Sales

When Conversion Rate Optimization takes place, your visitors are far more likely to take action on your website. It involves anything that increases your chances of a website conversion. [...]  Read More